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One Platform for Your Creator Advocate Ecosystem

Duel gives the world’s most talked-about brands a single place to build, manage and scale your creator advocate communities, from social creators and brand ambassadors to store associates and industry professionals.

All advocates. All activities. One AI-native platform.

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Duel’s Platform is the System of Record for Every Creator Advocate Relationship a Brand has

Advocacy has been fragmented: creator programs, loyalty programs, employee advocacy, community, referrals, partnerships and affiliates all sit in separate tools. All are valuable but each is a silo.
Duel provides a single connected view of every creator advocate in your ecosystem.
Model 3.5 Discovery (1)

Putting Creator Advocates at the Heart

Duel is building a creator-centric world that puts the advocate at the center of your brand. Each interaction with your creators becomes a part of one living relationship in your advocate ecosystem.

Duel Product Deep Dive

Every advocate action helps the platform understand who the advocate is, what motivates them, how they create value, and what the brand should do next.

From there, Duel orchestrates the relationship intelligently across every surface: social, community, commerce, email, SMS, app, employee channels, partner platforms and, increasingly, AI agents. There’s no need to force advocates into a single destination - we help you meet them wherever they already are.

Brand Insights 3
Step One:

Identify and Segment Your Advocates

Tap into a goldmine that already exists.

Engage the creators already passionate about your brand - from your CRM, eCommerce, and social channels - and bring them into your advocacy program. Segment them into program types based on their audience, content, behavior, and commercial potential.

Application moderation assesses advocate fit and brand safety before onboarding — so every advocate that enters the program belongs there.

Moderation Rules _ Decision Log _ Activity_Framed
Step Two:

Build Deep Engagement Through the Gamified Advocacy Portal

Give advocates reasons to show up.

Each program is delivered through our customizable advocate portal, presenting challenges that advocates complete to earn rewards that bring them closer to your brand and fuel further advocacy. Rewards could be unique experiences or in-person activations, early access to new products, affiliate payments, vouchers or opportunities to co-create with you or provide product feedback. 

The goal is to give generously - this is what builds real advocacy and authentic content creation, without the transactional dynamic of pay-to-post.

Brand Insights 3
Step Three:

Scale Using the Platform

One platform. Every advocate. All the impact.

Scale advocacy into a meaningful growth driver by automating the work that slows you down:

  • Deep advocacy value reporting, so you can truly understand the value that your advocates are driving for you, how they show up, and how your program is performing.

  • Fuel the advocacy flywheel and bring creators closer to the brand with automated gifting, rewards, and perks, as they complete challenges and move up tiers.

  • Safely reuse creator content across all your owned properties with seamless content rights management

  • Keep your creator program risk-free with comprehensive brand safety features - fraud prevention, music rights compliance, and more.

  • Build and maintain a direct relationship with each creator, and ensure they keep advocating for you with advocate communication at scale.

Duel simplifies everything into a single platform portal, so you can move from managing creators, to generating real value from creator advocate relationships, all at enterprise scale.

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